Search DevTools

Jump to any tool or page

amazon-ads

Ask your Amazon Ads account anything and act with guardrails. Remote MCP, OAuth, free to connect.

SellerMate-AI0 stars0 forksAutomation
View source

Install

mcp_config.json

{
  "mcpServers": {
    "ai-sellermate-amazon-ads": {
      "url": "https://api.sellermate.ai/mcp/sse",
      "type": "streamable-http"
    }
  }
}

Documentation

Amazon Ads MCP Server — by SellerMate.AI

Connect Claude, ChatGPT, Cursor, or any MCP client to your live Amazon Advertising data — and, with approval guardrails, let it act: negate wasted search terms, adjust budgets and bids, launch campaigns.

Remote server. One URL, both transports (streamable HTTP and SSE). No API keys. Free on every plan.

https://api.sellermate.ai/mcp/sse
  • Listed in Claude's connector directory — one-click add, sign in, ask.
  • OAuth 2.1 + PKCE — no keys to paste or rotate; account-level access control.
  • Read + write, policy-checked — every write action passes your workspace guardrails (budget/bid floors and ceilings, change-multiplier caps, per-currency limits) and can require admin approval. Full audit trail.
  • Read-only by default. Zero data caching.
  • No Amazon Ads API credentials required — a free SellerMate account connected to your Amazon account is all you need.

Used by 2,000+ brands and agencies in 20+ countries · $1B+ ad spend optimized · 2026 Amazon Ads Partner Awards — Technology Innovation Global Finalist.

Quickstart

Claude (claude.ai, free plan works)

  1. Open Claude's connector directory and add SellerMate (or start from sellermate.ai/product/mcp → Add to Claude).
  2. Sign in with your SellerMate account when prompted (secure OAuth — SellerMate never sees your Claude conversation, Claude never sees your credentials).
  3. Ask: "Which search terms wasted budget with zero orders in the last 30 days?"

Claude Desktop, Claude Code, Cursor, VS Code, Windsurf, Gemini CLI

Add a remote MCP server with the URL:

https://api.sellermate.ai/mcp/sse

The client opens a browser window for the OAuth sign-in on first use. In Claude Code:

claude mcp add --transport sse sellermate https://api.sellermate.ai/mcp/sse

ChatGPT

Add SellerMate as a custom connector using the same URL. (Connector support varies by ChatGPT plan; see the setup guide.)

Full walkthroughs per client: docs/getting-started.md

What you can ask it

You askIt uses
"Why did ACOS jump last week?"campaign / targeting / placement performance
"Which search terms burn budget with zero orders?"get_search_term_performance
"Negate those" (queued for approval)add_negative_keywords
"Shift budget to the winners"update_campaign — policy-checked
"What's my true TACoS this month?"retail + ads performance
"Launch a campaign for my new product"create_campaign
"How do my Search Query Performance trends look?"get_sqp_report
"Set up dayparting so we stop overspending at night"create_dayparting

The server exposes 50+ tools across reporting, campaign management, targeting, negatives, automations, dayparting, DSP, vendor/retail analytics, and account organization. The complete reference: docs/capabilities.md.

Safe to hand to an AI

The AI proposes; your policies decide. Every write action is checked server-side against workspace guardrails your admin controls — minimum/maximum budgets and bids, change-multiplier caps relative to current values, per-currency floors. Sensitive changes can require explicit admin approval before anything touches Amazon, and every action lands in an audit log. The model cannot exceed the limits you set, because the platform enforces them on every call — not the prompt.

Details: docs/security.md

How is this different from Amazon's official Ads MCP server?

Amazon's Ads MCP server (open beta) is a strong option if you hold Amazon Ads API partner credentials and are building your own integration. SellerMate's MCP is built for sellers and agencies who want the same conversational access without developer setup, plus a managed guardrail layer:

SellerMate MCPAmazon Ads MCP (open beta)
RequirementsFree SellerMate accountActive Amazon Ads API partner credentials
SetupOne click from Claude's directory, or one URLDeveloper OAuth (Login with Amazon) configuration
Write safetyPolicy guardrails + approval queue + audit trail, enforced server-sideBring your own guardrails
Data scopeAds + Search Query Performance, retail, vendor & inventory contextAds API surface (campaigns, reporting, account, billing)
CostFree (read/analysis); write actions on paid planFree API access for approved partners

They also work side by side. Longer discussion: docs/vs-amazon-official-mcp.md

FAQ

Is it really free? Yes — connecting and analyzing your data is free, no credit card. Write actions and SellerMate's purpose-built AI agent are on the paid plan.

Do I need a paid Claude account? No. Free Claude works.

Is my data safe? OAuth 2.1 + PKCE, zero caching, account-level access control, read-only by default, full audit log. See docs/security.md.

Which clients work? Claude.ai, Claude Desktop, Claude Code, ChatGPT (custom connector), Cursor, VS Code, Windsurf, Gemini CLI — anything that speaks MCP over streamable HTTP or SSE; the endpoint serves both.

Where does the data come from? Your own Amazon Advertising account, connected to SellerMate. Nothing is scraped; nothing is shared across accounts.

Links

SellerMate.AI — AI-powered Amazon advertising automation. © Sellermate Technologies Pvt Ltd.

Sourced from the repository README.

More in Automation